i. Bonus shares
If the company is sitting on a huge reserve, it rewards its shareholders by an issue of bonus shares. Bonus shares are additional shares allotted to existing shareholders at no cost to them. Since there is a nil purchase cost attached to bonus shares, you are able to reduce the cost of investment to that extent. Bonus shares are issued by converting the existing reserves or a part of it into capital. Thus it increases the capital base.
Example
You are holding 1000 shares of Company ABC. The company issues a bonus of 1:2. This means that for every two shares that you hold, you are allotted one bonus share. In other words, post bonus, your holding will rise to 1500 shares (1000 original shares + 500 bonus shares)…
Now, assume that your purchase cost was Rs 1,00,000 for the original 1000 shares. Post the bonus your holding has risen to 1500 shares. However, your purchase cost remains the same i.e. Rs 10,000. This is because bonus shares are issued free of cost. Therefore, your cost of purchase per share from the earlier Rs 100 (Rs 10,0000 / 1000 shares) stands reduced to Rs 67 (Rs 10,0000 / 1500 shares).
ii. Rights issue
A company announces a rights issue when it is in need of fresh capital and wants to raise it from the existing shareholders of the company. Rights shares are allotted to the existing shareholders at a discount to the existing market price.
Example
You are holding 1000 shares of the company ABC and the current market price of shares is Rs. 50. The company comes out with a rights issue of 1:5 at Rs. 40. It means that you are entitled to receive 1 share for every 5 shares held by you and you will have to pay Rs. 40 per share for that. Thus you are entitled to a total of 200 shares (1*1000/5) at a total additional cost of Rs. 8000 (Rs. 40*200).
As a shareholder, you have the right to renounce the rights if you do not wish to invest more in the company, as you are uncertain of the company’s future growth potential.
iii. Stock splits
Shares have a par value or face value. When the face value of shares is sub divided into smaller denomination, it is called stock split. A company generally resorts to stock split when the existing market price of its shares rises to significant levels. Stock split leads to adjustment in price of the shares and also increases the number of shares available in the stock market. This adds to liquidity and allows investors to buy shares at lower prices.
Example
Par value of shares of Company ABC is Rs. 10 and the current market price is Rs. 3000. The company decides to go for stock split in the ratio of 10:1. It means each share of Rs. 10 will be split into 10 shares of Rs. 1 each. The base price of the scrip will be adjusted to Rs. 300 on Ex-date (Rs. 3000/10). The number of shares available for trading will also increase ten times and hence more liquidity will be infused in market.